It is important to choose the perfect domain name for your SMB. It is the identity of your business online. So it should be carefully thought through.
In the past, people preferred to go for exact match domain (EMD) name with the .com domain name extension. It was so because SEO value usually topped the priority list of what most online business owners want to benefit from purchasing a domain name. But that no longer counts as one of Google has been looking to reduce the value of low-quality EMDs.
For many years, website users associated anything internet with the .com domain name extension. Now, Domain name registrars offer an array of domain name extensions. There is definitely an extension that portrays your business (no matter the type) better to your audience than .com.
If you’re starting an online school business, you can easily get your “www.yourwebsitename.sch.ng”. Instead of the usual “www.yourwebsitename.com”. So you don’t have to explain to anyone what your website is all about. What about having a government website? You can get www.yourwebsitename.gov.ng”. What about starting a clothing business online? You can get www.yourwebsitename.biz”. Amazing right?
That was for domain name extensions. Choosing the right domain name for your online business is also as important. Your domain name is your identity and brand on the web. You have to choose the right name that fits your business, quite easy to find and promote.
These steps would help you pick the perfect domain name:
Keep it Short and simple
Customers could mistype or misspell long and complex domain names. A domain name that’s easy to type is needed to achieve success online. Short and simple is the way to go.
Research has shown that domain names with two words maximum are easily remembered than those containing four or more words. Also, domain names that are about 2 – 7 characters possess more value than domain names with 10 characters and above. Short names or acronyms that are easy to remember are now harder to get and cost more money to purchase.
It might be difficult for customers to find your site. If you use slang (d instead of the) or words with multiple spellings (night vs. nite). Also, try to avoid words with multiple meanings and abbreviations. It’s quite difficult to tell what your business is about at first glance.
Target Your Location and Audience
If your business is targeted at a specific language audience or demographic, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: lagosfashion.sch.ng
You can also include their language or some slang word in your domain name.
Let’s say your target audience are Yorubas and you sell (Ankara, Lace and more).
Your ideal audience would immediately catch on to what the business is about.
Same applies for domain extensions. It is best to go for a domain extension of the country your business is located.
For example, if your target audience is local, in Kenya. Why not go for the .ng extension? If your target audience are international you could use the – .com
There are an array of options to choose from for all sorts of business. There are top-level domains — like .photography, .xyz and .guru — These extensions enable you register short and highly relevant names.
Below are some other top extensions and how they’re often used. Just find the one that suits your type of business and goals:
.net .tech : technical, Internet infrastructure sites.
.info : informational sites.
.me : blogs, resumes or personal sites.
.org : non-commercial organizations and nonprofits.
co : an abbreviation for company, commerce, and community.
.biz : business or commercial use, like e-commerce sites.
Avoid using Numbers or Signs.
People often misunderstand Numbers and signs in a domain name. When the website address is heard, it is difficult to decipher if you’re using a numeral (10) or it’s spelled out (ten) so it is misspelled. They also forget the signs in the domain name. This is quite discouraging and you could lose customers. If numbers and signs are needed in your domain, you should register other variations to be safe and point them to one.
It is very important to do your research in order to avoid a lawsuit and losing your domain. You have to be 100% sure the selected name isn’t being used by another company, a trademark, or copyrighted.
It is perfect to use keywords that describe your business. If you produce leather shoes, for example, you may want to register ShoeDirect.ng or ShoeVille.com or ShoeCity.ng. It helps improve your organic search ranking on search engines (which increases traffic) due to its relevance to search terms and just makes more sense to your customers.
Build and Protect Your Brand
It is important to protect your brand from imposters. You should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
Domain names sell quickly. Since they are affordable, quickly register your perfect domain names while they are still available.
Got a great idea for a domain? Having issues with finding an available and perfect domain name? Domain registrars like Garanntor will suggest alternate names during your domain search to help you find the perfect domain name today.
Put a website out there today before someone else beats you to it!