Choosing the perfect domain name for your business is one of the most important steps in having a home in the web. This is what defines you as a brand and should be thought out carefully.The following is a guide on how to choose a domain name.
Here are some steps in picking out the perfect domain for your business.
KEEP IT SHORT. Picking a short and precise name will save your searchers the hassle of trying to remember your website. Short and precise names are simply easier to remember
MAKE IT UNIQUE. Ever heard of google and YouTube before it became big? Don’t think so. Having unique name for your domain most possibly will strike a chord and leave an impression with your searchers.
JUST WORDS. Let your domain name consist only of words. Adding numbers or other characters makes it complicated and may not be easily remembered.
EASY TO TYPE. Make your domain name easy to type being free from any abbreviations. For example, replacing you with “u”.
RESEARCH. Make sure you research the name you intend to use for your domain to be sure it isn’t trademarked, being used by another company or copyrighted.
GO FOR TLD. TLD stands for top level domain e.g. .ng, .com, .net etc. These extensions come to people easily than the other extensions.
SECURE YOUR BRAND. To do this, you should also buy other domain extensions (see Why you Should Buy all of your Domain Name Extensions) and also misspelled versions of the domain name. This stops competitors from registering the other versions of your domain and ensures your customers are directed to your website, even when they mistype it.
ACT FAST. Domain name goes quickly. Once you think up a domain name, check to see if its available here. If it is, register it immediately to avoid someone else doing that and go on to the next phase(See so you have a domain name…Now what?)
For more information on domain names for small and medium businesses(SMB), read How to choose a perfect domain name for your SMB